Concep Global & SalesLogix

Manage full email marketing campaigns from/to SalesLogix
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Certified Solution Partners for Concep Global & Abachi


November 2008    |   Download Brochure

Concep were recently awarded the "Supplier of the Year" award at Connect 08. Read More.

As certified partners of Concep Global & Abachi Precision Marketing we have designed an application that manages the upload of contact/campaign data from SalesLogix into Concep Campaigner and a windows service polls the Concep system and brings back click/download/delivery and undeliverable information straight into SalesLogix - without any further user interaction from your marketing department !

It provides a closed loop 360° integration between the two products and reduces your workload, by providing consistent, error free & timely information of what's been sent and click-through information of what's happening with your campaign and your customers/prospects. Download the brochure or read more in the User Guide / Implementation Guide to see how simple, but powerful, the system is to use!

The solution is packaged and delivered via Abachi in four versions - Abachi Go, the entry level solution for 48,000 emails per year through to Abachi Go+11 - enabling you to deliver up to 180,000 emails per year. For users who require more than this, we can tailor individual packages to suit your requirements. Please contact us for pricing and further information.
 

You can quickly and easily take any Campaign Target group and upload them directly to the Concep Campaigner address book. You then use this group to base your email, SMS or print campaign upon. Results from Concep will then be updated directly into SalesLogix with no further work required from you !

SalesLogix 6.2/7.2/7.5 Support

The system was designed for SalesLogix 6.2 and upwards. It uses the standard "out of the box" SalesLogix Campaign system views - and simply overlays the new pieces as required. There is minimal impact to your production system, which ensures future upgrades are hassle free !

Setup & Manage Users

You can enable/manage SalesLogix users to use the system and their credentials, provided by Concep Global, are stored within SalesLogix. This ensures that only authorised users are able to extract data and run marketing campaigns.

Extract Information, from SalesLogix

Take any Campaign Target group and send those directly to Concep. The data is transferred through the Concep API and does not require any intermediary files, CSV/Excel etc. - it is all handled directly from SalesLogix. You can choose to send this via HTTP or HTTPS (encrypted). Further, the information is appended/updated automatically - if you start with 5 people in the group and re-send 10 then, potentially, 5 are updated and 5 are added. Simple !

View & Use Address Book, within Concep

Now you have the SalesLogix group as an address book in Concep Campaigner. Use your group to quickly and easily build new campaigns for your customers and prospects. Use the templating and design of Concep to power your campaign and ensure that your messages are delivered consistently and with a similar "corporate" look and feel. The designs can be locked down and a campaign approval process ensures that a junior marketeer cannot accidentally send a badly designed or composed email to your contacts !

Gather results of Campaign - direct to SalesLogix !

You can see an overview of the campaign as it proceeds to gather data - both by campaign and by contact. This information comes directly into SalesLogix from the polling service, maintained on your server, automatically. The application is configurable so that you can create rules and events to decide how to handle old mailshots, limit the number of clicks recorded, stop recording link clicks etc.

You can now use this data within SalesLogix to create further campaigns, groups, mail-shots, trigger events etc. A very simple and elegant solution to an age old problem!